Our Strategy
At Destination Fyn, we develop tourism on Fyn and the islands through strong and sustainable collaboration with local actors. Together, we want to strengthen Fyn and increase the number of national and international guests who visit Fyn and the islands.
Destination Fyn's focus areas 2023-2025
Events and Experiences
We work strategically to attract international events with the intention of a lasting legacy.
Meetings and Conferences
We work towards a national and international positioning of Fyn as a place to meet and create relations. This happens through a strong effort to attract meetings and conferences, rewarding networks and professional arrangements.
Outdoor
We develop locally anchored nature experiences. We brand Fyn and the islands as an outdoor destination perfect for cycling, hiking and Sea trout fishing.
Coast and Nature
We develop and brand Fyn and the islands as a coast and nature hotspot. Always through a regenerative approach to the nature of Fyn and the people who it surrounds.
Culture and city life
We work to brand Odense as a city of culture and we work with the strategic development of unique local experiences.
Our vision
“Fyn and the islands are to be a sustainable, high-quality destination, whose narratives, attractions, events and commercial clusters interact to generate global visibility and to attract visitors to the destinations all year round.”
Our mission
"Our mission is to develop Fyn as a travel destination, attract tourists and strengthen the business on Fyn and the islands"